Style guide
The Anemos styling applies to different published media and may be modified to suit each case. It derives from primary standards and this page includes additions, deviations and emphasis for any particular exceptions or peculiar preferences.
- British English as the language of choice
- New Oxford style manual for a short reference
- Apple style guide for inclusivity etc.
- ...
It almost goes without saying, Anemos branded materials should be accurate and of high perceived quality. However, many style choices have to be made and remade, and will vary across different media categories. For example, this wiki should be in descriptive or expository writing style and not use the first person. The corporate website may be more "persuasive". A blog post would often be written in first person form and perspective.
For absolute consistency rather than absolute correctness...
General Style and Tone
Minimalist, direct and concise. As low-noise as possible (visually and otherwise).
| Medium | |||
|---|---|---|---|
| wiki | |||
| blog | |||
| webpage | |||
