Style guide

The Anemos styling applies to different published media and may be modified to suit each case. It derives from primary standards and this page includes additions, deviations and emphasis for any particular exceptions or peculiar preferences. In precedence order

1. Anemos branding and style
2. British English as the language of choice
3. New Oxford style manual for a short reference
4. Apple style guide for inclusivity etc.
5. ...

It almost goes without saying, Anemos branded materials should be accurate and of high quality. However, many style choices have to be made and remade, and will vary across different media categories or channels. For example, this wiki should be in descriptive or expository writing style and not use first or second person forms. The corporate website may be more "persuasive" and refer to "you" as the reader/customer. A blog post would often be written in first person form and perspective, use "you" and take a conversational flavour.

For absolute consistency rather than absolute correctness...

General Style and Tone

Minimalist, direct and concise. As low-noise as possible (visually and otherwise).

Channel
wiki
blog
webpage

Webpages

Text alignment

Use left aligned, unjustified text on body text and most other text elements (headings, picture captions, box captions, table cell contents) unless there is a good reason not to. This is because browsers generally do poor job of justification.