Style guide: Difference between revisions
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The Anemos styling applies to different published media and | The importance of Anemos brand image cannot be overstated and this page aims to define that for consistency as much as absolute correctness. The brand styling applies to different published media and is modified somewhat to suit each case. It derives from primary standards and this page includes additions, deviations and emphasis for any particular exceptions or peculiar preferences. In precedence order | ||
# Anemos branding and style | # Anemos branding and style | ||
# British English as | # British English as language of choice | ||
# [https://www.ox.ac.uk/sites/files/oxford/media_wysiwyg/University%20of%20Oxford%20Style%20Guide.pdf New Oxford style manual] for a short reference <ref>University of Oxford Style Guide example reference</ref> | # [https://www.ox.ac.uk/sites/files/oxford/media_wysiwyg/University%20of%20Oxford%20Style%20Guide.pdf New Oxford style manual] for a short reference <ref>University of Oxford Style Guide example reference</ref> | ||
# [https://support.apple.com/en-gb/guide/applestyleguide/apd91d6c2458/web Apple style guide] for inclusivity etc. | # [https://support.apple.com/en-gb/guide/applestyleguide/apd91d6c2458/web Apple style guide] for inclusivity etc. | ||
# ... | # ... | ||
It almost goes without saying, Anemos branded materials should be accurate and of high quality. However, many style choices have to be made and remade, and will vary across different media categories or channels. For example, this wiki should be in descriptive or expository writing style and not use first or second person forms. The corporate website may be more | It almost goes without saying, Anemos branded materials should be accurate and of high quality. However, many style choices have to be made and remade, and will vary across different media categories or channels. For example, this wiki should be in descriptive or expository writing style and not use first- or second-person forms. The corporate website may be more effusive or persuasive, and can refer to "you" as the reader/customer. A blog post would often be written from first person and perspective, use "you" and take a conversational flavour. | ||
== General Style and Tone == | == General Style and Tone == | ||
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== Logos == | |||
SVG (not PNG) logos should be used whenever possible and these files found [[Anemos Logos|here]]. | |||
== Webpages == | == Webpages == | ||
=== Text alignment === | === Text alignment === | ||
Use left aligned, unjustified text on body text and most other text elements (headings, picture captions, box captions, table cell contents) unless there is a good reason not to | Use left aligned, unjustified text on body text and most other text elements (headings, picture captions, box captions, table cell contents) unless there is a really good reason not to -- browsers generally do poor job of justification. | ||
== Naming == | == Naming == | ||
| Line 59: | Line 60: | ||
Note page names are case sensitive and capitalisation of headings and file names becomes an issue. | Note page names are case sensitive and capitalisation of headings and file names becomes an issue. | ||
=== Copyright notice === | |||
©2023 Anemos | |||
== See Also == | == See Also == | ||
==References== | ==References== | ||
Latest revision as of 07:28, 5 October 2023
The importance of Anemos brand image cannot be overstated and this page aims to define that for consistency as much as absolute correctness. The brand styling applies to different published media and is modified somewhat to suit each case. It derives from primary standards and this page includes additions, deviations and emphasis for any particular exceptions or peculiar preferences. In precedence order
- Anemos branding and style
- British English as language of choice
- New Oxford style manual for a short reference [1]
- Apple style guide for inclusivity etc.
- ...
It almost goes without saying, Anemos branded materials should be accurate and of high quality. However, many style choices have to be made and remade, and will vary across different media categories or channels. For example, this wiki should be in descriptive or expository writing style and not use first- or second-person forms. The corporate website may be more effusive or persuasive, and can refer to "you" as the reader/customer. A blog post would often be written from first person and perspective, use "you" and take a conversational flavour.
General Style and Tone
Minimalist, direct and concise. As low-noise as possible (visually and otherwise).
| Channel | |||
|---|---|---|---|
| wiki | 1 | oaij dsaoijs df | ping |
| blog | 2 | asdf | pong |
| webpage | 3 | oil oi jasdf | |
| asdf | 4 | oijsodoij.
aosidjf oijsd asoidjf |
naught |
| fdsa | 6 | sadflij bias doit f oie f |
Logos
SVG (not PNG) logos should be used whenever possible and these files found here.
Webpages
Text alignment
Use left aligned, unjustified text on body text and most other text elements (headings, picture captions, box captions, table cell contents) unless there is a really good reason not to -- browsers generally do poor job of justification.
Naming
File names
Page names
Note page names are case sensitive and capitalisation of headings and file names becomes an issue.
Copyright notice
©2023 Anemos
See Also
References
- ↑ University of Oxford Style Guide example reference
